In order to form my target audience, I needed to research what particular age demographic would be best suited to my idea (which is not yet fully developed and could potentially change). From reading through scholarly articles written by psychologists and researching published studies, I noticed that children tend to develop their creativity between the ages of 4-7. The creative side of a child’s brain is constantly developing, however it is at this particular time in their life, that they are introduced to using it more frequently. However, due to wanting to create an interactive game, that will not only teach elements of the STEAM (science, technology, engineering, art and mathematics) curriculum, but encourage a basic understanding of all these specific areas, I will need to target children, slightly older.

“Since creative behaviour is not viewed as an expression of a creative faculty but instead, as the behaviour of an individual in relation to specific environmental events, all references to this problem-solving ability must be in specific terms.  Thus, it is not meaningful to speak of a child as being creative; we must specify the area of creative behavior – in music, painting, social affairs, science, mechanical technology and, so on. According to this analysis, creative behaviour can be taught.” – Sidney W. Bijou (1976)

In primary school, Art classes occur just as often, if not more so, than ICT lessons, therefore children are constantly, fully immersed in a creative environment.  This is encouraging in itself, however I want to be able to include technological advances, in these art classes. Art and creativity, doesn’t always need to rely on painting and drawing, but instead using one’s imagination to invent something original.

Ultimately, I have decided to focus on targeting children in years 4-5, so aged 8-10. This will enable me to explore my idea in more detail and include more educational aspects that won’t potentially result in confusion. Therefore, I need to continue my research into how a child of that age interacts with technology and art, in order to develop my idea further.